Name: Creating a Legacy: Mascots in Academic Libraries
Start: 2025-06-11T11:40:00-0400
End: 2025-06-11T12:30:00-0400

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Wednesday June 11, 2025 11:40am - 12:30pm EDT

Ballroom 1b, Pastides Alumni Center @ 900 Senate Street, Columbia, SC 29201

An academic library’s outreach committee based in the upstate of South Carolina was brainstorming branding/promotional ideas. Thus began the makings of a legend: their library mascot, a stuffed goose christened by students as “Goostavo”. This presentation will explore the inception of the mascot, its introduction, student involvement, and how it is used to spotlight library resources and events. Examples of promotional materials will be showcased during the talk.

Moderator: Eric Resnis, Coastal Carolina University

Presenters